Debbie Sterling had a big idea: design a construction toy from the female perspective, disrupt the pink aisle and inspire the future generation of female engineers. Less than two years ago she founded Goldieblox to make it happen.
GoldieBlox is an outstanding example of the millions of small businesses across the world whose hard work and passion help drive big ideas, and our economy, forward.
That commitment, spirit and contribution is what we wanted to highlight through Intuit’s Small Business Big Game campaign, where we’d give one small business the chance of a lifetime – a 30-second ad during football’s biggest game.
I am proud to say that deserving business was Goldieblox. Here is the ad:
This campaign was about a lot more than just one ad. Over the last six months, the program gave small businesses the opportunity to share their stories, their passion, and their wisdom with other entrepreneurs. Tens of thousands of small businesses entered the contest, and the top four finalists, GoldieBlox, Barley Labs, Locally Laid Egg Company and POOP Natural Dairy Compost received millions of votes from around the globe. I’ve been awed and inspired by all of their stories.
It was truly an honor to have this opportunity to highlight small businesses and the amazing, and often unsung, work they do.
*This post also appeared on LinkedIn. Follow Brad Smith on LinkedIn and Twitter.
